Japanese game company Enish just made a big move into crypto. They’ve announced plans to buy 100 million yen worth of Bitcoin (around $665,000 USD) as part of their push into blockchain technology. This comes at a time when Bitcoin is trading at about $81,800, according to CoinGecko.
Why Is Enish Buying Bitcoin?
Enish has been working on blockchain-based games, and they say owning Bitcoin will help their team better understand how this technology works. One of their games, “De Lithe Last Memories,” already uses blockchain features, so this move feels like a natural next step for them.
The company believes that getting hands-on experience with Bitcoin will help them create better games and improve their overall business. Basically, they’re not just buying Bitcoin as an investment—they’re buying it to learn.
When and How They’re Doing It
Enish has set the window for their purchase between April 1 and April 4, 2025. They’re using regular crypto exchanges in Japan to make the purchase.
This also fits into their asset management strategy—they’re looking to diversify their investments. Bitcoin is attractive to them because it’s easy to buy and sell, has high liquidity, and has shown long-term potential for growth.
Other Companies Are Doing the Same
Enish isn’t the only company jumping on the Bitcoin bandwagon.
- Tether, the company behind the world’s biggest stablecoin, added 9,000 BTC in Q1 2025, bringing their total to over 92,000 BTC.
- MicroStrategy, now known as Strategy, continues to lead the way with another massive purchase—81,780 BTC, costing them over $8 billion.
Even smaller companies are getting in:
- The Blockchain Company picked up 600 BTC
- Semler Scientific added 1,100 BTC
- Metaplanet bought 2,280 BTC
Others, like Marathon Digital and even GameStop, are raising funds specifically to buy Bitcoin. In fact, GameStop announced a $1.3 billion offering to begin its own Bitcoin strategy back in November.
A Growing Trend
What we’re seeing is a clear shift. More and more companies—from gaming firms to tech giants—are choosing to hold Bitcoin. Whether it’s to support their work in blockchain, hedge against inflation, or just take advantage of the rising popularity of digital assets, it’s becoming a common business move.
Back in the day, only a few bold companies like Tesla and Square (now Block Inc.) were buying crypto. Now, it’s becoming mainstream.
