Strategy (formerly known as MicroStrategy) just bought another massive batch of Bitcoin—15,355 coins for $1.42 billion. This is their second huge buy in just two weeks.
The company’s chairman, Michael Saylor, shared the news on social media, adding that Strategy now holds 553,555 Bitcoin, currently valued at around $52 billion. That makes them the largest Bitcoin-holding company in the world by far.
Paying Top Dollar for Bitcoin
This latest batch of Bitcoin was bought at an average price of $92,737 per coin. That’s higher than their average purchase price so far, which is about $68,459 per coin. In total, the company has spent nearly $38 billion on Bitcoin.
Even though the price was high, it seems to be paying off. So far in 2025, Strategy’s Bitcoin investment has earned them a return of about 14%—or $14 billion in unrealized gains (meaning they haven’t sold and locked in the profit yet).
trategy Is Way Ahead of Other Bitcoin-Holding Companies
To put things into perspective:
- Marathon Digital, the second-largest corporate holder, owns about 47,600 BTC.
- Twenty One Capital, the third-largest, holds roughly 31,500 BTC.
That means Strategy owns over 500,000 more Bitcoin than either of them. Their strategy is aggressive, but it’s made them the clear leader in corporate Bitcoin investment.
A Buying Pattern: End-of-Month Splurges
Crypto analyst J.A. Maartunn from CryptoQuant noticed that Strategy often makes its biggest Bitcoin buys at the end of each month.
- In late February, they bought 20,365 BTC worth nearly $2 billion.
- In late March, they added 22,048 BTC worth $1.92 billion.
- Now, at the end of April, they’ve just made another huge buy.
Between these big end-of-month purchases, Strategy never buys more than 7,000 BTC at a time. This suggests they follow a consistent pattern—saving up for major monthly buys.
From Software to Bitcoin Giant
Strategy started as a business software company called MicroStrategy. But under Michael Saylor’s leadership, it shifted focus in 2020 and began investing heavily in Bitcoin. At the time, Bitcoin was trading for around $10,000. That bold move raised eyebrows back then, but today it has positioned Strategy as a leader in the crypto space.
While their approach carries risk, their timing and consistent strategy have delivered solid returns so far.
